Getting it right: Why Labour's failed to fire

Labour has a great message, great people, great vision for New Zealand, but who would know?

The problem I believe is quite straight forward.

Labour has failed to stir peoples' emotions. They are too quiet, too cautious, too invisible. From the top down. They haven't sparked emotional reactions in anyone, about anything.

They haven't stimulated, aggravated, agitated, provoked, annoyed or amused. They are just there.

It's like they're more comfortable being ignored than criticised.

So they are being ignored.

Except Louisa Wall. She's promoted the Marriage Equality Bill that has inspired some, elated some, made some uncomfortable and some are just plain pissed off. People are emotional about Louisa's Bill one way or the other.

She's been interviewed on TV, radio, newspapers. She's been seen, heard, read about, talked about, praised, condemned and just plain criticised.

Good on her. She has been noticed.

And in every interview I've seen or heard, she is calm, eloquent and on message. Her critics come across as irrational rabid nutcases.

Now her colleagues need to do the same. They need to skirt with controversy, to wear their hearts on their sleeves, go out on a limb. They need to be positively controversial. Cause right-wing outrage. Make people talk, make people think, make people argue, get people emotional, piss people off - at home, at work, at the pub, at school, on talkback, where ever two people meet - provoke a reaction.

Just throw some outrageous lefty ideas out there and sit back and watch the reaction, gauge the feedback, stir the pot and revel in the attention.

They won't win over staunch conservatives, but so what? Those conservatives will moan and bitch about them out in their communities. Free publicity.

They'll win back some of the swing voters and lefties looking for Labour to show some mongrel.

Labour has a great message, but they're pretty damn dull in promoting it. It's too much to expect Joe Public to tune in to that message when its not in their faces.

They could do worse than look at Louisa Wall's example of how to do things.

Kelvin Davis